About the project
The overall objective of this project is to measure the psychosocial and behavioural impact of key national level policies of the WHO Framework Convention on Tobacco Control (FCTC). The ITC Project is a collaborative effort with international health organizations and policymakers in 31 countries so far, inhabited by >50% of the world's population, >60% of the world's smokers, and >70% of the world's tobacco users.
ITC conducts prospective cohort surveys to assess the impact and identify the determinants of effective tobacco control policies in each of the following areas:
- Health warning labels and package descriptors
- Smoke-free legislation
- Pricing and taxation of tobacco products
- Communication and education
- Cessation
- Tobacco advertising and promotion
The ITC Project also covers the following within and across countries:
- Psychosocial beliefs and norms
- Patterns of e-cigarette and tobacco use; reasons for use
- Sources of purchase
- Impact of policies (health warnings, flavor bans, nicotine reduction, advertising/marketing bans, smoke-free policies, price/tax policies)
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Researchers involved: Dr Katie East (BSMS) as well as over 100 team members globally.
View the researchers here >
Outputs: ITC publications, presentations, reports, and in-progress activities are available online.
View the findings here >